Marketing Research : An Applied Orientation / by N. K. Malhotra. [Electronic Resource]
Material type: Computer filePublication details: Harlow : Pearson Education, 2019Edition: 7th EdDescription: xxvi, 856pISBN:- 9781292265919
- 658.83 M293M
Item type | Home library | Collection | Call number | Status | Notes | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
e-Book | S. R. Ranganathan Learning Hub Online | Textbook | 658.83 M293M (Browse shelf(Opens below)) | Available (e-Book For Access) | Platform : ProQuest | EB0657 |
Total holds: 0
With a complete theoretical framework, Marketing Research, 7e is a text with a comprehensive and balanced coverage of both qualitative and quantitative material. It takes the perspective of a marketing research user and reflects current trends in international marketing research, social media, mobile marketing research, ethics etc. The book has a unique applied and managerial orientation, illustrating the interaction between marketing research decisions and marketing management decisions
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