Marketing Research (Record no. 12517)

MARC details
000 -LEADER
fixed length control field 01124nmm a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292265919
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number M293M
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, N.K.
Relator term Author
Language of a work English
9 (RLIN) 2653
245 #0 - TITLE STATEMENT
Title Marketing Research
Remainder of title : An Applied Orientation
Statement of responsibility, etc. / by N. K. Malhotra.
Medium [Electronic Resource]
250 ## - EDITION STATEMENT
Edition statement 7th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow
Name of publisher, distributor, etc. : Pearson Education,
Date of publication, distribution, etc. 2019
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 856p.
520 ## - SUMMARY, ETC.
Summary, etc. With a complete theoretical framework, Marketing Research, 7e is a text with a comprehensive and balanced coverage of both qualitative and quantitative material. It takes the perspective of a marketing research user and reflects current trends in international marketing research, social media, mobile marketing research, ethics etc. The book has a unique applied and managerial orientation, illustrating the interaction between marketing research decisions and marketing management decisions
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 2654
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/iitjin/detail.action?docID=5640382">https://ebookcentral.proquest.com/lib/iitjin/detail.action?docID=5640382</a>
Electronic format type PDF
Link text Click to Access the Online Book
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type e-Book
Suppress in OPAC
Holdings
Withdrawn status Lost status Damaged status Use restrictions Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note
      e-Book For Access   Textbook S. R. Ranganathan Learning Hub S. R. Ranganathan Learning Hub Online 2022-09-20 Infokart India Pvt. Ltd., New Delhi 47.99   658.83 M293M EB0657 2022-09-20 2022-09-20 e-Book Platform : ProQuest