Marketing Research (Record no. 12517)
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781292265919 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.83 |
Item number | M293M |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Malhotra, N.K. |
Relator term | Author |
Language of a work | English |
9 (RLIN) | 2653 |
245 #0 - TITLE STATEMENT | |
Title | Marketing Research |
Remainder of title | : An Applied Orientation |
Statement of responsibility, etc. | / by N. K. Malhotra. |
Medium | [Electronic Resource] |
250 ## - EDITION STATEMENT | |
Edition statement | 7th Ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Harlow |
Name of publisher, distributor, etc. | : Pearson Education, |
Date of publication, distribution, etc. | 2019 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxvi, 856p. |
520 ## - SUMMARY, ETC. | |
Summary, etc. | With a complete theoretical framework, Marketing Research, 7e is a text with a comprehensive and balanced coverage of both qualitative and quantitative material. It takes the perspective of a marketing research user and reflects current trends in international marketing research, social media, mobile marketing research, ethics etc. The book has a unique applied and managerial orientation, illustrating the interaction between marketing research decisions and marketing management decisions |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
9 (RLIN) | 2654 |
856 ## - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/iitjin/detail.action?docID=5640382">https://ebookcentral.proquest.com/lib/iitjin/detail.action?docID=5640382</a> |
Electronic format type | |
Link text | Click to Access the Online Book |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | e-Book |
Suppress in OPAC |
Withdrawn status | Lost status | Damaged status | Use restrictions | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
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e-Book For Access | Textbook | S. R. Ranganathan Learning Hub | S. R. Ranganathan Learning Hub | Online | 2022-09-20 | Infokart India Pvt. Ltd., New Delhi | 47.99 | 658.83 M293M | EB0657 | 2022-09-20 | 2022-09-20 | e-Book | Platform : ProQuest |