Marketing Research : An Applied Orientation
Malhotra, N.K.
Marketing Research : An Applied Orientation [Electronic Resource] / by N. K. Malhotra. - 7th Ed. - Harlow : Pearson Education, 2019 - xxvi, 856p.
With a complete theoretical framework, Marketing Research, 7e is a text with a comprehensive and balanced coverage of both qualitative and quantitative material. It takes the perspective of a marketing research user and reflects current trends in international marketing research, social media, mobile marketing research, ethics etc. The book has a unique applied and managerial orientation, illustrating the interaction between marketing research decisions and marketing management decisions
9781292265919
Marketing
658.83 / M293M
Marketing Research : An Applied Orientation [Electronic Resource] / by N. K. Malhotra. - 7th Ed. - Harlow : Pearson Education, 2019 - xxvi, 856p.
With a complete theoretical framework, Marketing Research, 7e is a text with a comprehensive and balanced coverage of both qualitative and quantitative material. It takes the perspective of a marketing research user and reflects current trends in international marketing research, social media, mobile marketing research, ethics etc. The book has a unique applied and managerial orientation, illustrating the interaction between marketing research decisions and marketing management decisions
9781292265919
Marketing
658.83 / M293M