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Marketing Research : An Applied Orientation / by N. K. Malhotra. [Electronic Resource]

By: Material type: Computer fileComputer filePublication details: Harlow : Pearson Education, 2019Edition: 7th EdDescription: xxvi, 856pISBN:
  • 9781292265919
Subject(s): DDC classification:
  • 658.83 M293M
Online resources: Summary: With a complete theoretical framework, Marketing Research, 7e is a text with a comprehensive and balanced coverage of both qualitative and quantitative material. It takes the perspective of a marketing research user and reflects current trends in international marketing research, social media, mobile marketing research, ethics etc. The book has a unique applied and managerial orientation, illustrating the interaction between marketing research decisions and marketing management decisions
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Holdings
Item type Home library Collection Call number Status Notes Date due Barcode Item holds
e-Book e-Book S. R. Ranganathan Learning Hub Online Textbook 658.83 M293M (Browse shelf(Opens below)) Available Platform : ProQuest EB0657
Total holds: 0

With a complete theoretical framework, Marketing Research, 7e is a text with a comprehensive and balanced coverage of both qualitative and quantitative material. It takes the perspective of a marketing research user and reflects current trends in international marketing research, social media, mobile marketing research, ethics etc. The book has a unique applied and managerial orientation, illustrating the interaction between marketing research decisions and marketing management decisions

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