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The franchise era : managing media in the digital economy / James Fleury, Bryan Hikari Hartzheim, and Stephen Mamber.

Contributor(s): Material type: Computer fileComputer filePublication details: Edinburgh : Edinburgh University Press, 2020.Description: 1 online resource : illustrations (black and white)ISBN:
  • 9781474464802 (ebook) :
Subject(s): DDC classification:
  • 302.23068
Online resources: Summary: Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.
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Item type Home library Call number Status Date due Barcode Item holds
e-Book e-Book S. R. Ranganathan Learning Hub Online 302.23068 (Browse shelf(Opens below)) Available EB1700
Total holds: 0

Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.

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