The franchise era : managing media in the digital economy /
The franchise era : managing media in the digital economy /
James Fleury, Bryan Hikari Hartzheim, and Stephen Mamber.
- Edinburgh : Edinburgh University Press, 2020.
- 1 online resource : illustrations (black and white).
Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.
9781474464802 (ebook) : No price
Digital media--Management.
Digital media--Social aspects.
Mass media and culture.
Internet--Social aspects.
Streaming technology (Telecommunications)
302.23068
Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.
9781474464802 (ebook) : No price
Digital media--Management.
Digital media--Social aspects.
Mass media and culture.
Internet--Social aspects.
Streaming technology (Telecommunications)
302.23068