The franchise era : managing media in the digital economy / James Fleury, Bryan Hikari Hartzheim, and Stephen Mamber.
Material type: Computer filePublication details: Edinburgh : Edinburgh University Press, 2020.Description: 1 online resource : illustrations (black and white)ISBN:- 9781474464802 (ebook) :
- 302.23068
Item type | Home library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
e-Book | S. R. Ranganathan Learning Hub Online | 302.23068 (Browse shelf(Opens below)) | Available | EB1700 |
Total holds: 0
Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.
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