Patterns of Entrepreneurship Management by Jack M. Kaplan and Jack McGourty; adapted by Venkatesha Murthy
Material type: TextPublication details: Wiley India Pvt Ltd. New Delhi 2022.Edition: Sixth edition./ Indian AdaptationDescription: xxxiii, 376pISBN:- 9789354642289
- 658.421 M969P
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658.421 M969P Patterns of Entrepreneurship Management | 658.421 M969P Patterns of Entrepreneurship Management | 658.421 M969P Patterns of Entrepreneurship Management | 658.421 M969P Patterns of Entrepreneurship Management | 658.421 M969P Patterns of Entrepreneurship Management | 658.421 M969P Patterns of Entrepreneurship Management | 658.45 B63B Business Communication Today |
Dr. Venkatesh Murthy is a faculty member in the domain of Innovation and Entrepreneurship at the School of Management and Entrepreneurship, IIT Jodhpur. He holds a PhD from the Tata Institute of Social Sciences, Mumbai. He has widely published his research and case studies in the field of entrepreneurship and small businesses in conjunction with social and economic realities. His work has appeared in several journals and case houses, including the Journal of Small Business Management and Ivey Publishing.
Description: Patterns of Entrepreneurship Management, 6th Edition, is the essential roadmap for anyone interested in starting a new venture whether for-profit or social enterprise. Using its innovative “roadmap” approach, this practical guide enables students and aspiring entrepreneurs to design, execute, and maintain their business plan—covering every essential step of the entrepreneurial process, from turning an idea into a business model to securing funding and managing resources.
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