Dr. Venkatesh Murthy is a faculty member in the domain of Innovation and Entrepreneurship at the School of Management and Entrepreneurship, IIT Jodhpur. He holds a PhD from the Tata Institute of Social Sciences, Mumbai. He has widely published his research and case studies in the field of entrepreneurship and small businesses in conjunction with social and economic realities. His work has appeared in several journals and case houses, including the Journal of Small Business Management and Ivey Publishing.

Description: Patterns of Entrepreneurship Management, 6th Edition, is the essential roadmap for anyone interested in starting a new venture whether for-profit or social enterprise. Using its innovative “roadmap” approach, this practical guide enables students and aspiring entrepreneurs to design, execute, and maintain their business plan—covering every essential step of the entrepreneurial process, from turning an idea into a business model to securing funding and managing resources.