MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02390nmm a2200349ki 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200925s2015 enka ob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781838711771 |
|
|---|
| International Standard Book Number |
1838711775 |
|
|---|
| Canceled/invalid ISBN |
9781844578382 |
| Qualifying information |
(paperback) |
|
|---|
| Canceled/invalid ISBN |
9781844578412 |
| Qualifying information |
(EPDF) |
|
|---|
| Canceled/invalid ISBN |
9781838715779 |
| Qualifying information |
(EPUB) |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
PN1995.9.M29 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
M56 2015eb |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mingant, Nolwenn, |
| Relator term |
author. |
| 9 (RLIN) |
18916 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Film marketing into the twenty-first century / |
| Statement of responsibility, etc. |
Nolwenn Mingant, Cecilia Tirtaine, Joel̈ Augros. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Film marketing into the 21st century |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
British Film Institute : |
| -- |
Bloomsbury Publishing (UK), |
| Date of publication, distribution, etc. |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (288 pages) : |
| Other physical details |
illustrations |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
How do you sell British humour to a French audience? Could piracy actually be good for the film business? Why are The Hobbit's revolutionary technologies not mentioned in some adverts? Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film academics and leading industry professionals to chart the evolution of modern film marketing. The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the Internet, as Vine, Facebook and other participative websites open new venues for big distributors and independents alike. Straddling practical and theoretical concerns and including case studies that take us from Nollywood to Peru, this book provides an accessible introduction to the key issues at stake for film marketing in a global era. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Motion pictures |
| General subdivision |
Marketing. |
| 9 (RLIN) |
18917 |
|
|---|
| Topical term or geographic name entry element |
Motion pictures |
| General subdivision |
Internet marketing. |
| 9 (RLIN) |
18918 |
|
|---|
| Topical term or geographic name entry element |
Motion pictures |
| General subdivision |
Internet marketing. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01766009 |
| 9 (RLIN) |
18918 |
|
|---|
| Topical term or geographic name entry element |
Motion pictures |
| General subdivision |
Marketing. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01027343 |
| 9 (RLIN) |
18917 |
| 610 24 - SUBJECT ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
British Film Institute. |
| 9 (RLIN) |
18919 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Film & Media. |
| 9 (RLIN) |
18920 |
|
|---|
| Topical term or geographic name entry element |
Film, TV & radio. |
| Source of heading or term |
bic |
| 9 (RLIN) |
18921 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tirtaine, Cecilia, |
| Relator term |
author. |
| 9 (RLIN) |
18922 |
|
|---|
| Personal name |
Augros, Joel̈, |
| Relator term |
author. |
| 9 (RLIN) |
18923 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://doi.org/10.5040/9781838711771?locatt=label:secondary_bloomsburyCollections">https://doi.org/10.5040/9781838711771?locatt=label:secondary_bloomsburyCollections</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
e-Book |
