Film marketing into the twenty-first century /
Mingant, Nolwenn,
Film marketing into the twenty-first century / Film marketing into the 21st century Nolwenn Mingant, Cecilia Tirtaine, Joel̈ Augros. - First edition. - London : British Film Institute : Bloomsbury Publishing (UK), 2015. - 1 online resource (288 pages) : illustrations
Includes bibliographical references and index.
How do you sell British humour to a French audience? Could piracy actually be good for the film business? Why are The Hobbit's revolutionary technologies not mentioned in some adverts? Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film academics and leading industry professionals to chart the evolution of modern film marketing. The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the Internet, as Vine, Facebook and other participative websites open new venues for big distributors and independents alike. Straddling practical and theoretical concerns and including case studies that take us from Nollywood to Peru, this book provides an accessible introduction to the key issues at stake for film marketing in a global era.
9781838711771 1838711775
British Film Institute.
Motion pictures--Marketing.
Motion pictures--Internet marketing.
Motion pictures--Internet marketing.
Motion pictures--Marketing.
Film & Media.
Film, TV & radio.
Film marketing into the twenty-first century / Film marketing into the 21st century Nolwenn Mingant, Cecilia Tirtaine, Joel̈ Augros. - First edition. - London : British Film Institute : Bloomsbury Publishing (UK), 2015. - 1 online resource (288 pages) : illustrations
Includes bibliographical references and index.
How do you sell British humour to a French audience? Could piracy actually be good for the film business? Why are The Hobbit's revolutionary technologies not mentioned in some adverts? Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film academics and leading industry professionals to chart the evolution of modern film marketing. The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the Internet, as Vine, Facebook and other participative websites open new venues for big distributors and independents alike. Straddling practical and theoretical concerns and including case studies that take us from Nollywood to Peru, this book provides an accessible introduction to the key issues at stake for film marketing in a global era.
9781838711771 1838711775
British Film Institute.
Motion pictures--Marketing.
Motion pictures--Internet marketing.
Motion pictures--Internet marketing.
Motion pictures--Marketing.
Film & Media.
Film, TV & radio.