000 01072nam#a2200229ua#4500
008 080625s2008 maua b 001 0 eng
020 _a9781422121108
020 _a1422121100
082 _a658.406
_bF36M
100 _aFenn, Jackie.
_98853
245 _aMastering the Hype Cycle
_bHow to choose the right innovation at the right time
_cby Jackie Fenn and Mark Raskino.
260 _aBoston, Mass.
_bHarvard Business Press
_cc2008.
300 _axviii, 237 p.
_bill.
_c24 cm.
440 _aGartner, Inc./Harvard Business School Press series
_98854
504 _aIncludes bibliographical references (p. 219-226) and index.
650 _aTechnological innovations
_xManagement.
_98855
650 _aOrganizational change.
_98856
700 _aRaskino, Mark.
_98857
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip0821/2008027503.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy1312/2008027503-b.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy1312/2008027503-d.html
999 _c9462
_d9462