000 01093nam a2200181 4500
020 _a9781473912335
082 _a650.072
_bM996Q
100 _a Myers, Michael D
_946654
245 _a Qualitative Research in Business and Management
_cby Michael D Myers
260 _aNew Delhi:
_bSage Publication,
_c2020
300 _axxi
_bPB
_exxi, 358p.
520 _a This accessible and expansive, yet remarkably concise textbook is designed to help readers with their research project. As well as guiding them through the key methods of collecting and analysing qualitative data, this book provides invaluable information on writing up their research and how to get published. Now in its third edition, Qualitative Research in Business and Management has been fully updated to include a range of recent examples of aspects of qualitative research in action, and a new look at the methods and ethics of using social media data.
650 _aManagement Research
_946655
650 _aQualitative Research
650 _aBusiness Research
_946656
650 _aMarket Research
_914246
942 _cBK
999 _c16926
_d16926