000 00914nam a2200169 4500
020 _a9780062967091
082 _a658.406 3
_bB877C
100 _aBrown, Tim
_946637
245 _a Change by Design
_b: How Design Thinking Transforms Organizations and Inspires Innovation
_c by Tim Brown
260 _aNew York:
_b Harper Business,
_c2009
300 _aviii, 294p.
_bPB
520 _aIn Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
650 _aDesign Thinking
_946638
650 _aTechnology
650 _aCreative Thinking
_945980
942 _cBK
999 _c16919
_d16919