000			01783nmm a2200241Ia 4500
008			210729t20212019enka ob 101 0 eng d
020			_a9781474293808
082			_a741.6
100			_aLees-Maffei, Grace, _eauthor. _946133
245		0	_aReading graphic design in cultural context / _cGrace Lees-Maffei and Nicolas P. Maffei.
250			_aFirst edition.
260			_aLondon, England : _bZed Books, _c2019
264			_a[London, England] : _bBloomsbury Publishing, _c2021
300			_aonline resource (xi, 230 pages, 16 unnumbered pages of plates) : _billustrations (some color).
504			_aIncludes bibliographical references and index.
520			_a"Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalization, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands and everyday designed things including slogan t-shirts, car advertising, eBooks, corporate logos, posters and music packaging"--Back cover.
650			_aGraphic arts _91287
650			_aHistory of art & design styles: from c 1900 -
655			_aElectronic books.
700			_aMaffei, Nic, _eauthor. _946134
856			_3Abstract with links to full text _uhttps://doi.org/10.5040/9781474293808?locatt=label:secondary_bloomsburyCollections
942			_cEBK
999			_c16744 _d16744