000 02314nmm a2200289Ia 4500
008 201107s2020 enk ob 101 0 eng d
020 _a9781350112421;9781350112414;1350112410;9781350112407;1350112402
082 _a686.2/209480904
100 _aKlevgaard, Trond,
_eauthor.
_946054
245 4 _aThe new typography in Scandinavia :
_bmodernist design and print culture /
_cTrond Klevgaard.
250 _aFirst edition.
260 _aLondon, UK
_bBloomsbury Visual Arts,
_c2020
264 _a[London, England] :
_bBloomsbury Publishing,
_c2020
300 _aonline resource (280 pages).
504 _aIncludes bibliographical references and index.
520 _a"This is the first monograph on Scandinavia's 'new typography'. It provides a detailed account of the movement's lifespan in the region from the 1920s up until the 1940s, when it was largely incorporated into mainstream practice. The book begins by tracing how new typography, from its origins in the central and eastern European avant-garde, arrived in Scandinavia. It considers the movement's transformative impact on printing, detailing the cultural and technological reasons why its ability to act as a modernising force varied between different professional groups. The last two chapters look at how New Typography related to Scandinavian society more widely by looking at its ties to functionalism and social democracy, paving the way for a discussion of the reciprocal relationship between the culture of practitioners and the cultural work performed through their practice. Based on archival research undertaken at a number of Scandinavian institutions, the book brings a wealth of previously unpublished visual material to light and provides a fresh perspective on a movement of central and enduring importance to graphic design history and practice"--
650 _aArt & design styles: Modernist design & Bauhaus
_946055
650 _aGraphic arts
_91287
650 _aGraphic arts
_91287
650 _aGraphic design (Typography)
_946056
650 _aGraphic design (Typography)
_946056
650 _aPrinting
_946057
650 _aPrinting
_946057
655 _aElectronic books.
856 _3Abstract with links to full text
_uhttps://doi.org/10.5040/9781350112421?locatt=label:secondary_bloomsburyCollections
942 _cEBK
999 _c16718
_d16718