000			03116nam a2200361Ia 4500
000			03575nam a22003855i 4500
001			978-3-662-66280-9
003			DE-He213
005			20240319120813.0
007			cr nn 008mamaa
008			230123s2023 gw | s |||| 0|eng d
020			_a9783662662809 _9978-3-662-66280-9
082			_a6.7
100			_aLanger, Elle. _929190
245			_aMedia Innovations AR and VR _cby Elle Langer. _h[electronic resource] :
250			_a1st ed. 2023.
260			_aBerlin, Heidelberg _bSpringer Berlin Heidelberg _c2023
300			_aXII, 124 p. 14 illus. in color. _bonline resource.
520			_aDefinition for immersive media Economic characteristics for media innovations User experience and presence experience in real world Analysis of success factors on user and producer level Augmented and virtual reality are media innovations with specific characteristics. They create an immersion for the user, as the user is immersed in the medium and its 360° environment. To develop content and applications for AR and VR successfully, various factors must be in alignment: the users need and experience in the 360° environment, the story, and the type of media usage. Content producers face novel challenges in content development, method selection, and teamwork in the development process. Target groups Students Companies Advertising agencies Media industry Content producers who want to learn more about immersive media or are looking for concrete help The author Elle Langer is an experienced and award-winning innovation manager for media and communication products. She has developed and produced numerous non-fiction formats and documentaries for national and international clients. Since 2014, she specializes in the immersive media AR and VR. As the founder and CEO of "pimento formate" she supports companies in VR and AR projects for edutainment, art, music, mental health and various communication projects. As a board member of Virtual Reality Berlin-Brandenburg e.V. she played a major role to establish the immersive media landscape in Germany. This book is a translation of the original German 1st edition Medieninnovationen AR und VR by Elle Langer, published by Springer-Verlag GmbH Germany, part of Springer Nature in 2020. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com) This English Book was corrected finally by Stephanie Manz and the author Elle Langer. .
650			_aApplication software. _929191
650			_aComputer and Information Systems Applications. _929192
650			_aComputer graphics. _929193
650			_aComputer Graphics. _929194
650			_aComputer vision. _929195
650			_aComputer Vision. _929196
650			_aHuman-computer interaction. _929197
650			_aMultimedia Information Systems. _929198
650			_aMultimedia systems. _929199
650			_aUser interfaces (Computer systems). _929200
650			_aUser Interfaces and Human Computer Interaction. _929201
856			_uhttps://doi.org/10.1007/978-3-662-66280-9
942			_cEBK _2ddc
999			_c15029 _d15029