000			02763nam a2200337Ia 4500
000			03548nam a22003615i 4500
001			978-3-658-38823-2
003			DE-He213
005			20240319120758.0
007			cr nn 008mamaa
008			230110s2023 gw | s |||| 0|eng d
020			_a9783658388232 _9978-3-658-38823-2
082			_a658
100			_aFrank, Roland. _928488
245			_aCloud Transformation _cby Roland Frank, Gregor Schumacher, Andreas Tamm. _h[electronic resource] :
250			_a1st ed. 2023.
260			_aWiesbaden _bSpringer Fachmedien Wiesbaden _c2023
300			_aXIX, 269 p. 1 illus. _bonline resource.
520			_aIn this book you will learn how the public cloud is significantly changing the cost structures of digital business models and thus existing markets. The relationships between the cloud architectures used, the organization of the company and the price and business models are outlined. These guidelines can be adopted easily in your own company. The authors explain how more and more markets are becoming digital markets and what role marginal costs play. They describe how cloud-based IT is disrupting classic IT enabling small teams to build scalable business models at zero marginal costs with little investment. The economic effects are illustrated by with the help of useful examples. The reader gets an overview of the most relevant factor to improve competitiveness of digital business models. This book is a translation of the original German 1st edition, Cloud-Transformation by Roland Frank, Gregor Schumacher and Andreas Tamm published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2019. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content. The authors Prof. Dr. Roland Frank is the dean of the media and communication management department at the Media Design University of Applied Sciences in Munich. Gregor Schumacher is responsible for the AI and cloud strategy as well as the incubation of new business ideas at Arvato Systems, a subsidiary of the Bertelsmann media company. Andreas Tamm is Lead Enterprise Architect at Arvato Systems and previously worked as a freelance software architect for over 20 years.
650			_aBusiness and Management. _928489
650			_aBusiness information services. _928490
650			_aBusiness. _928491
650			_aIT in Business. _928492
650			_aManagement science. _928493
650			_aManagement. _928494
650			_aManagement. _928494
700			_aSchumacher, Gregor. _928495
700			_aTamm, Andreas. _928496
856			_uhttps://doi.org/10.1007/978-3-658-38823-2
942			_cEBK _2ddc
999			_c14963 _d14963