000			02807nam a2200373Ia 4500
000			03225nam a22003975i 4500
001			978-3-658-38844-7
003			DE-He213
005			20240319120752.0
007			cr nn 008mamaa
008			221130s2023 gw | s |||| 0|eng d
020			_a9783658388447 _9978-3-658-38844-7
082			_a4
100			_aKohne, Andreas. _928167
245			_aBusiness Development _cby Andreas Kohne. _h[electronic resource] :
250			_a2nd ed. 2023.
260			_aWiesbaden _bSpringer Fachmedien Wiesbaden _c2023
300			_aXV, 162 p. 20 illus. _bonline resource.
520			_aThis reference book provides a compact overview of the increasingly important topic of Business Development. The author not only describes the role of the Business Development Manager with its tasks, but also shows how Business Development can be organizationally integrated into a company. In addition, a prototypical Business Development Process is specifically presented and explained using a case study. The second, revised and expanded edition of the reference book shows that crises can also be an opportunity, explains specific Key Performance Indicators (KPIs) for Business Development and describes new digital business models. In addition, the book was supplemented by a practical interview and quotes from business and science. The reference book helps everyone who is responsible for introducing or optimizing Business Development in the company or who wants to work in this area in the future. Content Business Development: role, role profile, business unit, process Portfolio structure, management and life cycle Resources Target market Market cultivation strategy Case study Six steps to Business Development Target Groups CEOs Responsible persons from sales and marketing Project and product managers of all industries Students of Business Administration and Business Informatics The Author : Andreas Kohne works as a Business Development and Sales Manager. The expert for innovation, transformation and communication is a sought-after speaker, trainer and consultant. The author has a doctorate in computer science from the TU Dortmund and writes reference books in the areas of IT, business and marketing.
650			_aBusiness information services. _928168
650			_aComputer Communication Networks. _928169
650			_aComputer networks . _928170
650			_aComputers. _928171
650			_aComputing Milieux. _928172
650			_aIT in Business. _928173
650			_aManagement. _928174
650			_aManagement. _928174
650			_aMarketing. _928175
650			_aMarketing. _928175
650			_aSales and Distribution. _928176
650			_aSales management. _928177
856			_uhttps://doi.org/10.1007/978-3-658-38844-7
942			_cEBK _2ddc
999			_c14934 _d14934