000 | 01086nmm a2200205 i 4500 | ||
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005 | 20230722112436.0 | ||
008 | 191106s2020 stka fob 001|0|eng|d | ||
020 |
_a9781474481083 (ebook) : _cNo price |
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082 | _a659.1430973 | ||
100 |
_aRhodes, Gary Don, _d1972- _eauthor. _922662 |
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245 |
_aConsuming images : _bfilm art and the American television commercial / _cGary D. Rhodes and Robert Singer. |
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260 |
_aEdinburgh : _bEdinburgh University Press, _c2020. |
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300 |
_a1 online resource : _billustrations (black and white, and colour). |
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520 | _aAnalysing key commercials over the decades that feature new technologies and film aesthetics that were subsequently adopted by feature filmmakers, the text establishes the television commercial as a vital form of film art. | ||
650 |
_aTelevision commercials _zUnited States. _922663 |
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650 |
_aTelevision commercials _xProduction and direction _zUnited States. _922664 |
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700 |
_aSinger, Robert, _d1953 May 30- _eauthor. _922665 |
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856 | _uhttps://dx.doi.org/10.3366/edinburgh/9781474460682.001.0001 | ||
942 | _cEBK | ||
999 |
_c13941 _d13941 |