000 01086nmm a2200205 i 4500
005 20230722112436.0
008 191106s2020 stka fob 001|0|eng|d
020 _a9781474481083 (ebook) :
_cNo price
082 _a659.1430973
100 _aRhodes, Gary Don,
_d1972-
_eauthor.
_922662
245 _aConsuming images :
_bfilm art and the American television commercial /
_cGary D. Rhodes and Robert Singer.
260 _aEdinburgh :
_bEdinburgh University Press,
_c2020.
300 _a1 online resource :
_billustrations (black and white, and colour).
520 _aAnalysing key commercials over the decades that feature new technologies and film aesthetics that were subsequently adopted by feature filmmakers, the text establishes the television commercial as a vital form of film art.
650 _aTelevision commercials
_zUnited States.
_922663
650 _aTelevision commercials
_xProduction and direction
_zUnited States.
_922664
700 _aSinger, Robert,
_d1953 May 30-
_eauthor.
_922665
856 _uhttps://dx.doi.org/10.3366/edinburgh/9781474460682.001.0001
942 _cEBK
999 _c13941
_d13941