000 02390nmm a2200349ki 4500
008 200925s2015 enka ob 001 0 eng d
020 _a9781838711771
020 _a1838711775
020 _z9781844578382
_q(paperback)
020 _z9781844578412
_q(EPDF)
020 _z9781838715779
_q(EPUB)
090 _aPN1995.9.M29
_bM56 2015eb
100 _aMingant, Nolwenn,
_eauthor.
_918916
245 _aFilm marketing into the twenty-first century /
_cNolwenn Mingant, Cecilia Tirtaine, Joel̈ Augros.
246 3 _aFilm marketing into the 21st century
250 _aFirst edition.
260 _aLondon :
_bBritish Film Institute :
_b Bloomsbury Publishing (UK),
_c2015.
300 _a1 online resource (288 pages) :
_billustrations
504 _aIncludes bibliographical references and index.
520 _aHow do you sell British humour to a French audience? Could piracy actually be good for the film business? Why are The Hobbit's revolutionary technologies not mentioned in some adverts? Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film academics and leading industry professionals to chart the evolution of modern film marketing. The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the Internet, as Vine, Facebook and other participative websites open new venues for big distributors and independents alike. Straddling practical and theoretical concerns and including case studies that take us from Nollywood to Peru, this book provides an accessible introduction to the key issues at stake for film marketing in a global era.
650 _aMotion pictures
_xMarketing.
_918917
650 _aMotion pictures
_xInternet marketing.
_918918
650 _aMotion pictures
_xInternet marketing.
_2fast
_0(OCoLC)fst01766009
_918918
650 _aMotion pictures
_xMarketing.
_2fast
_0(OCoLC)fst01027343
_918917
610 2 4 _aBritish Film Institute.
_918919
650 4 _aFilm & Media.
_918920
650 _aFilm, TV & radio.
_2bic
_918921
700 1 _aTirtaine, Cecilia,
_eauthor.
_918922
700 1 _a Augros, Joel̈,
_eauthor.
_918923
856 _uhttps://doi.org/10.5040/9781838711771?locatt=label:secondary_bloomsburyCollections
942 _cEBK
999 _c13382
_d13382