000 | 02390nmm a2200349ki 4500 | ||
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008 | 200925s2015 enka ob 001 0 eng d | ||
020 | _a9781838711771 | ||
020 | _a1838711775 | ||
020 |
_z9781844578382 _q(paperback) |
||
020 |
_z9781844578412 _q(EPDF) |
||
020 |
_z9781838715779 _q(EPUB) |
||
090 |
_aPN1995.9.M29 _bM56 2015eb |
||
100 |
_aMingant, Nolwenn, _eauthor. _918916 |
||
245 |
_aFilm marketing into the twenty-first century / _cNolwenn Mingant, Cecilia Tirtaine, Joel̈ Augros. |
||
246 | 3 | _aFilm marketing into the 21st century | |
250 | _aFirst edition. | ||
260 |
_aLondon : _bBritish Film Institute : _b Bloomsbury Publishing (UK), _c2015. |
||
300 |
_a1 online resource (288 pages) : _billustrations |
||
504 | _aIncludes bibliographical references and index. | ||
520 | _aHow do you sell British humour to a French audience? Could piracy actually be good for the film business? Why are The Hobbit's revolutionary technologies not mentioned in some adverts? Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film academics and leading industry professionals to chart the evolution of modern film marketing. The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the Internet, as Vine, Facebook and other participative websites open new venues for big distributors and independents alike. Straddling practical and theoretical concerns and including case studies that take us from Nollywood to Peru, this book provides an accessible introduction to the key issues at stake for film marketing in a global era. | ||
650 |
_aMotion pictures _xMarketing. _918917 |
||
650 |
_aMotion pictures _xInternet marketing. _918918 |
||
650 |
_aMotion pictures _xInternet marketing. _2fast _0(OCoLC)fst01766009 _918918 |
||
650 |
_aMotion pictures _xMarketing. _2fast _0(OCoLC)fst01027343 _918917 |
||
610 | 2 | 4 |
_aBritish Film Institute. _918919 |
650 | 4 |
_aFilm & Media. _918920 |
|
650 |
_aFilm, TV & radio. _2bic _918921 |
||
700 | 1 |
_aTirtaine, Cecilia, _eauthor. _918922 |
|
700 | 1 |
_a Augros, Joel̈, _eauthor. _918923 |
|
856 | _uhttps://doi.org/10.5040/9781838711771?locatt=label:secondary_bloomsburyCollections | ||
942 | _cEBK | ||
999 |
_c13382 _d13382 |