000			01779nmm a2200193Ia 4500
008			220920s9999||||xx |||||||||||||| ||und||
020			_a9781315391304
082			_a658.8 _bK846M
100			_aKotler, P. _eAuthor _lEnglish _92646
245		0	_aMarketing Management _c/ by P. Kotler and L. K. Keller. _h[Electronic Resource]
250			_a15th Ed.
260			_aHarlow _b: Pearson Education, _c2015
300			_a835p.
520			_aFor undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
650			_aMarketing Management _92647
700			_aKeller, L. K. _i[Author] _92648
856			_uhttps://ebookcentral.proquest.com/lib/iitjin/detail.action?docID=5185776 _qPDF _yClick to Access the Online Book
942			_cEBK _nYes
999			_c12515 _d12515