000			01655nam#a2200193ua#4500
008			200324s2022 nju ob 001 0 eng
020			_a9789354642289
082			_a658.421 _bM969P
100			_aMurthy, Venkatesha _eauthor. _914698
245			_aPatterns of Entrepreneurship Management _cby Jack M. Kaplan and Jack McGourty; adapted by Venkatesha Murthy
250			_aSixth edition./ Indian Adaptation
260			_bWiley India Pvt Ltd. _aNew Delhi _c2022.
300			_axxxiii, 376p.
500			_aDr. Venkatesh Murthy is a faculty member in the domain of Innovation and Entrepreneurship at the School of Management and Entrepreneurship, IIT Jodhpur. He holds a PhD from the Tata Institute of Social Sciences, Mumbai. He has widely published his research and case studies in the field of entrepreneurship and small businesses in conjunction with social and economic realities. His work has appeared in several journals and case houses, including the Journal of Small Business Management and Ivey Publishing.
520			_aDescription: Patterns of Entrepreneurship Management, 6th Edition, is the essential roadmap for anyone interested in starting a new venture whether for-profit or social enterprise. Using its innovative “roadmap” approach, this practical guide enables students and aspiring entrepreneurs to design, execute, and maintain their business plan—covering every essential step of the entrepreneurial process, from turning an idea into a business model to securing funding and managing resources.
650			_aEntrepreneurship. _914699
700			_aKaplan, Jack M. _eauthor. _914700
700			_aMcGourty, Jack _eauthor. _914701
999			_c11102 _d11102