Digital media are normal. But this was not always true. For a long time, lay discourse, academic exhortations, pop culture narratives, and advocacy groups constructed new information and communications technologies as exceptional. Whether they were believed to be revolutionary, dangerous, rife with opportunity, or otherworldly, these tools and technologies were framed as extraordinary. But digital media are now mundane, thoroughly embedded-and often unquestioned-in everyday life. Sociology excels at helping one re-see the normal. The Oxford Handbook of Digital Media Sociology is a perfect point of entry for those curious about the state of sociological research on digital media.