Image from Google Jackets

The Business of Healthcare Innovation by Lawton Robert Burns

By: Publication details: Cambridge University Press: 2020, United KingdomEdition: 3rdDescription: xxvi,492p.,ill. PBISBN:
  • 9781108749060
Subject(s): DDC classification:
  • 610.28 B967B
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Home library Collection Call number Status Date due Barcode Item holds
Book Book S. R. Ranganathan Learning Hub General Section Textbook 610.28 B967B (Browse shelf(Opens below)) Not for loan 12956
1 item is on order.
Total holds: 0

The tech sectors are the least understood portion of the healthcare system, but the ones that supply most of the innovation in healthcare services and generate most revenue. Fully updated for this third edition, The Business of Healthcare Innovation is a wide-ranging analysis of business models and trends in the tech sectors of the healthcare industry. It provides a thorough overview of and introduction to the innovative sectors that fuel improvements in healthcare: pharmaceuticals, biotechnology, life science startups, medical devices and information technology. For each sector, the book examines the trends in scientific innovation, the science behind that innovation, the business and revenue models pursued to commercialize that innovation, the regulatory constraints within which each sector must operate and the growing issues posed by activist payers and consumers. From a combination of academic and industry perspectives, the authors show why healthcare sectors are such an important source of growth in any nation's economy

There are no comments on this title.

to post a comment.