TY  - BOOK
AU  -  Myers, Michael D
TI  -  Qualitative Research in Business and Management 
SN  - 9781473912335
U1  - 650.072 
PY  - 2020///
CY  - New Delhi
PB  - Sage Publication
KW  - Management Research
KW  - Qualitative Research
KW  - Business Research
KW  - Market Research
N2  - 

This accessible and expansive, yet remarkably concise textbook is designed to help readers with their research project. As well as guiding them through the key methods of collecting and analysing qualitative data, this book provides invaluable information on writing up their research and how to get published. Now in its third edition, Qualitative Research in Business and Management has been fully updated to include a range of recent examples of aspects of qualitative research in action, and a new look at the methods and ethics of using social media data

ER  -