TY  - BOOK
AU  - Brown, Tim 
TI  -  Change by Design: : How Design Thinking Transforms Organizations and Inspires Innovation 
SN  - 9780062967091
U1  - 658.406 3 
PY  - 2009///
CY  - New York
PB  -  Harper Business
KW  - Design Thinking
KW  - Technology
KW  - Creative Thinking
N2  - In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
ER  -