TY  - DATA
AU  - Iandoli, Luca,
AU  - Zollo, Giuseppe,
TI  - Elegant design: a designer's guide to harnessing aesthetics 
SN  - 9781350174290
U1  - 174 
PY  - 2021///
CY  - London [England]
PB  - Bloomsbury Publishing
KW  - Aesthetics
KW  - Design
KW  - Product design,Graphical & digital media applications,User interface design & usability
KW  - Electronic books
N2  - "Analyzing the work of great artists and designers, with the help of psychology, Elegant Design identifies actionable aesthetic strategies to achieve effective design. It shows how to use these strategies to create visual formats that maximize meaning while using minimum information: the outcome is effective complexity. With case studies in design that successfully navigate complexity and simplicity, such as Nest, and with a variety of exercises at the end of each chapter to train your brain to use aesthetics in this way, this book will be your guide to develop a swinging mind: one that may swing from order and disorder, details and context, equilibrium and disruption, and familiarity and novelty. It will teach you how to create design that is as simple as possible - but not simpler"
UR  - https://doi.org/10.5040/9781350174290?locatt=label:secondary_bloomsburyCollections
ER  -