TY  - DATA
AU  - Malhotra, N.K.
TI  - Marketing Research: : An Applied Orientation
SN  - 9781292265919
U1  - 658.83 
PY  - 2019///
CY  - Harlow
PB  - : Pearson Education
KW  - Marketing
N2  - With a complete theoretical framework, Marketing Research, 7e is a text with a comprehensive and balanced coverage of both qualitative and quantitative material. It takes the perspective of a marketing research user and reflects current trends in international marketing research, social media, mobile marketing research, ethics etc. The book has a unique applied and managerial orientation, illustrating the interaction between marketing research decisions and marketing management decisions
UR  - https://ebookcentral.proquest.com/lib/iitjin/detail.action?docID=5640382
ER  -