TY  - DATA
AU  - Kotler, P.
AU  - Keller, L. K.
TI  - Marketing Management
SN  - 9781315391304
U1  - 658.8 
PY  - 2015///
CY  - Harlow
PB  - : Pearson Education
KW  - Marketing Management
N2  - For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed
UR  - https://ebookcentral.proquest.com/lib/iitjin/detail.action?docID=5185776
ER  -