MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01783nmm a2200241Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210729t20212019enka ob 101 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781474293808 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
741.6 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lees-Maffei, Grace, |
| Relator term |
author. |
| 9 (RLIN) |
46133 |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Reading graphic design in cultural context / |
| Statement of responsibility, etc. |
Grace Lees-Maffei and Nicolas P. Maffei. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London, England : |
| Name of publisher, distributor, etc. |
Zed Books, |
| Date of publication, distribution, etc. |
2019 |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
[London, England] : |
| Name of producer, publisher, distributor, manufacturer |
Bloomsbury Publishing, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2021 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
online resource (xi, 230 pages, 16 unnumbered pages of plates) : |
| Other physical details |
illustrations (some color). |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalization, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands and everyday designed things including slogan t-shirts, car advertising, eBooks, corporate logos, posters and music packaging"--Back cover. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Graphic arts |
| 9 (RLIN) |
1287 |
|
|---|
| Topical term or geographic name entry element |
History of art & design styles: from c 1900 - |
| 655 ## - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Maffei, Nic, |
| Relator term |
author. |
| 9 (RLIN) |
46134 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Abstract with links to full text |
| Uniform Resource Identifier |
<a href="https://doi.org/10.5040/9781474293808?locatt=label:secondary_bloomsburyCollections">https://doi.org/10.5040/9781474293808?locatt=label:secondary_bloomsburyCollections</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
e-Book |
