MARC details
| 000 -LEADER |
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| fixed length control field |
02807nam a2200373Ia 4500 |
| 000 - LEADER |
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| fixed length control field |
03225nam a22003975i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
978-3-658-38844-7 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
DE-He213 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240319120752.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr nn 008mamaa |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
221130s2023 gw | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9783658388447 |
| -- |
978-3-658-38844-7 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
4 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kohne, Andreas. |
| 9 (RLIN) |
28167 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Business Development |
| Statement of responsibility, etc. |
by Andreas Kohne. |
| Medium |
[electronic resource] : |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. 2023. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Wiesbaden |
| Name of publisher, distributor, etc. |
Springer Fachmedien Wiesbaden |
| Date of publication, distribution, etc. |
2023 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
XV, 162 p. 20 illus. |
| Other physical details |
online resource. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This reference book provides a compact overview of the increasingly important topic of Business Development. The author not only describes the role of the Business Development Manager with its tasks, but also shows how Business Development can be organizationally integrated into a company. In addition, a prototypical Business Development Process is specifically presented and explained using a case study. The second, revised and expanded edition of the reference book shows that crises can also be an opportunity, explains specific Key Performance Indicators (KPIs) for Business Development and describes new digital business models. In addition, the book was supplemented by a practical interview and quotes from business and science. The reference book helps everyone who is responsible for introducing or optimizing Business Development in the company or who wants to work in this area in the future. Content Business Development: role, role profile, business unit, process Portfolio structure, management and life cycle Resources Target market Market cultivation strategy Case study Six steps to Business Development Target Groups CEOs Responsible persons from sales and marketing Project and product managers of all industries Students of Business Administration and Business Informatics The Author : Andreas Kohne works as a Business Development and Sales Manager. The expert for innovation, transformation and communication is a sought-after speaker, trainer and consultant. The author has a doctorate in computer science from the TU Dortmund and writes reference books in the areas of IT, business and marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business information services. |
| 9 (RLIN) |
28168 |
|
|---|
| Topical term or geographic name entry element |
Computer Communication Networks. |
| 9 (RLIN) |
28169 |
|
|---|
| Topical term or geographic name entry element |
Computer networks . |
| 9 (RLIN) |
28170 |
|
|---|
| Topical term or geographic name entry element |
Computers. |
| 9 (RLIN) |
28171 |
|
|---|
| Topical term or geographic name entry element |
Computing Milieux. |
| 9 (RLIN) |
28172 |
|
|---|
| Topical term or geographic name entry element |
IT in Business. |
| 9 (RLIN) |
28173 |
|
|---|
| Topical term or geographic name entry element |
Management. |
| 9 (RLIN) |
28174 |
|
|---|
| Topical term or geographic name entry element |
Management. |
| 9 (RLIN) |
28174 |
|
|---|
| Topical term or geographic name entry element |
Marketing. |
| 9 (RLIN) |
28175 |
|
|---|
| Topical term or geographic name entry element |
Marketing. |
| 9 (RLIN) |
28175 |
|
|---|
| Topical term or geographic name entry element |
Sales and Distribution. |
| 9 (RLIN) |
28176 |
|
|---|
| Topical term or geographic name entry element |
Sales management. |
| 9 (RLIN) |
28177 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://doi.org/10.1007/978-3-658-38844-7">https://doi.org/10.1007/978-3-658-38844-7</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
e-Book |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
