Consumer Behavior (Record no. 12516)

MARC details
000 -LEADER
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780511842627
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.834 2
Item number K960C
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kumar L. G.
Relator term Author
Language of a work English
9 (RLIN) 2649
245 #0 - TITLE STATEMENT
Title Consumer Behavior
Statement of responsibility, etc. / by Kumar L. G. and others.
Medium [Electronic Resource]
250 ## - EDITION STATEMENT
Edition statement 12th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow
Name of publisher, distributor, etc. : Pearson Education,
Date of publication, distribution, etc. 2019
300 ## - PHYSICAL DESCRIPTION
Extent 509p.
520 ## - SUMMARY, ETC.
Summary, etc. For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer Behaviour
9 (RLIN) 2650
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Schiffman, J.
Relationship information [Author]
9 (RLIN) 2651
Personal name Wisenblit, S. R.
Relationship information [Author]
9 (RLIN) 2652
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/iitjin/detail.action?docID=5573704">https://ebookcentral.proquest.com/lib/iitjin/detail.action?docID=5573704</a>
Electronic format type PDF
Link text Click to Access the Online Book
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type e-Book
Suppress in OPAC
Holdings
Withdrawn status Lost status Damaged status Use restrictions Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note
      e-Book For Access   Textbook S. R. Ranganathan Learning Hub S. R. Ranganathan Learning Hub Online 2022-09-20 Infokart India Pvt. Ltd., New Delhi 47.99   658.834 2 K960C EB0656 2022-09-20 2022-09-20 e-Book Platform : ProQuest