Consumer Behavior (Record no. 12516)
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780511842627 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.834 2 |
Item number | K960C |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kumar L. G. |
Relator term | Author |
Language of a work | English |
9 (RLIN) | 2649 |
245 #0 - TITLE STATEMENT | |
Title | Consumer Behavior |
Statement of responsibility, etc. | / by Kumar L. G. and others. |
Medium | [Electronic Resource] |
250 ## - EDITION STATEMENT | |
Edition statement | 12th Ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Harlow |
Name of publisher, distributor, etc. | : Pearson Education, |
Date of publication, distribution, etc. | 2019 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 509p. |
520 ## - SUMMARY, ETC. | |
Summary, etc. | For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Consumer Behaviour |
9 (RLIN) | 2650 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Schiffman, J. |
Relationship information | [Author] |
9 (RLIN) | 2651 |
Personal name | Wisenblit, S. R. |
Relationship information | [Author] |
9 (RLIN) | 2652 |
856 ## - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/iitjin/detail.action?docID=5573704">https://ebookcentral.proquest.com/lib/iitjin/detail.action?docID=5573704</a> |
Electronic format type | |
Link text | Click to Access the Online Book |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | e-Book |
Suppress in OPAC |
Withdrawn status | Lost status | Damaged status | Use restrictions | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
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e-Book For Access | Textbook | S. R. Ranganathan Learning Hub | S. R. Ranganathan Learning Hub | Online | 2022-09-20 | Infokart India Pvt. Ltd., New Delhi | 47.99 | 658.834 2 K960C | EB0656 | 2022-09-20 | 2022-09-20 | e-Book | Platform : ProQuest |