Marketing Management (Record no. 12515)
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000 -LEADER | |
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fixed length control field | 01779nmm a2200193Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781315391304 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | K846M |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kotler, P. |
Relator term | Author |
Language of a work | English |
9 (RLIN) | 2646 |
245 #0 - TITLE STATEMENT | |
Title | Marketing Management |
Statement of responsibility, etc. | / by P. Kotler and L. K. Keller. |
Medium | [Electronic Resource] |
250 ## - EDITION STATEMENT | |
Edition statement | 15th Ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Harlow |
Name of publisher, distributor, etc. | : Pearson Education, |
Date of publication, distribution, etc. | 2015 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 835p. |
520 ## - SUMMARY, ETC. | |
Summary, etc. | For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing Management |
9 (RLIN) | 2647 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Keller, L. K. |
Relationship information | [Author] |
9 (RLIN) | 2648 |
856 ## - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/iitjin/detail.action?docID=5185776">https://ebookcentral.proquest.com/lib/iitjin/detail.action?docID=5185776</a> |
Electronic format type | |
Link text | Click to Access the Online Book |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | e-Book |
Suppress in OPAC |
Withdrawn status | Lost status | Damaged status | Use restrictions | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
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e-Book For Access | Textbook | S. R. Ranganathan Learning Hub | S. R. Ranganathan Learning Hub | Online | 20/09/2022 | Infokart India Pvt. Ltd., New Delhi | 50.99 | 658.8 K846M | EB0655 | 20/09/2022 | 20/09/2022 | e-Book | Platform : ProQuest |