Marketing Management (Record no. 12515)

MARC details
000 -LEADER
fixed length control field 01779nmm a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781315391304
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number K846M
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, P.
Relator term Author
Language of a work English
9 (RLIN) 2646
245 #0 - TITLE STATEMENT
Title Marketing Management
Statement of responsibility, etc. / by P. Kotler and L. K. Keller.
Medium [Electronic Resource]
250 ## - EDITION STATEMENT
Edition statement 15th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow
Name of publisher, distributor, etc. : Pearson Education,
Date of publication, distribution, etc. 2015
300 ## - PHYSICAL DESCRIPTION
Extent 835p.
520 ## - SUMMARY, ETC.
Summary, etc. For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Management
9 (RLIN) 2647
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keller, L. K.
Relationship information [Author]
9 (RLIN) 2648
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/iitjin/detail.action?docID=5185776">https://ebookcentral.proquest.com/lib/iitjin/detail.action?docID=5185776</a>
Electronic format type PDF
Link text Click to Access the Online Book
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type e-Book
Suppress in OPAC
Holdings
Withdrawn status Lost status Damaged status Use restrictions Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note
      e-Book For Access   Textbook S. R. Ranganathan Learning Hub S. R. Ranganathan Learning Hub Online 20/09/2022 Infokart India Pvt. Ltd., New Delhi 50.99   658.8 K846M EB0655 20/09/2022 20/09/2022 e-Book Platform : ProQuest