MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02658nam#a2200157ua#4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200213s2020 ii af 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789353026776 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
338.476 292 220 954 |
| Item number |
M925M |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Munjal, Sunil Kant |
| Relator term |
author. |
| 9 (RLIN) |
14585 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The Making of Hero |
| Remainder of title |
Four brothers, two wheels and a revolution that shaped India |
| Statement of responsibility, etc. |
by Sunil Kant Munjal. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Noida |
| Name of publisher, distributor, etc. |
Harper Business |
| Date of publication, distribution, etc. |
2020 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxviii, 221 p, 20 unnumbered pages of plates |
| Other physical details |
illustrations (black and white, and colour) |
| Dimensions |
24 cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
From the bylanes of Kamalia and the rugged landscapes of Quetta in India of the 1940s which later became Pakistan, they escaped to the Partition-ravaged cities of Amritsar, Agra, Delhi and finally settled in Ludhiana with little more than the shirts on their backs. From here, four of the six Munjal brothers built their business, part by part. There was no grand vision of building a world-scale enterprise; their aim was simply to survive and provide for their families. Hero began with trading in and then manufacturing bicycle parts, evolved into bicycles, mopeds, automotive parts, motorcycles and scooters, and today the restructured group also encompasses service businesses and infrastructure. In 1986, thirty years after its inception, Hero Cycles became the largest bicycle maker in the world. In the next fifteen years, the motorcycle venture Hero Honda also became the largest in the world, and both pole positions are held firmly even today. This is an authentic 'Make in India' story about overcoming many odds: labyrinthine red tape, tepid economic growth and later, global competition. It follows the lives and times of the four Munjal brothers who lived together and scripted a dramatic revolution on two wheels without any formal education or resources. In parallel, it's also the story of how an agrarian economy like India, with limited means of transportation, took wing on the back of this two-wheel revolution. Driven by family values and Indian ethos, yet wholly contemporary and pioneering in their thinking and best practices, Hero firms today are renowned for putting mutually beneficial relationships at the very core of their business philosophy. The book goes deep inside the 'family spirit' that brought employees, customers, channel partners, suppliers and local communities together to create success, welfare and well-being for millions over the past seven decades. A rare story that proves how a principle-driven organization can create exceptional value for society |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Automobile industry and trade |
| Geographic subdivision |
India |
| General subdivision |
History. |
| 9 (RLIN) |
14586 |
|
|---|
| Topical term or geographic name entry element |
Automobile industry and trade. |
| Source of heading or term |
fast |
| 9 (RLIN) |
14587 |
