Mastering the Hype Cycle How to choose the right innovation at the right time

Fenn, Jackie.

Mastering the Hype Cycle How to choose the right innovation at the right time by Jackie Fenn and Mark Raskino. - Boston, Mass. Harvard Business Press c2008. - xviii, 237 p. ill. 24 cm. - Gartner, Inc./Harvard Business School Press series .

Includes bibliographical references (p. 219-226) and index.

9781422121108 1422121100


Technological innovations--Management.
Organizational change.

658.406 / F36M