Qualitative Research in Business and Management
Myers, Michael D
Qualitative Research in Business and Management by Michael D Myers - New Delhi: Sage Publication, 2020 - xxi PB xxi, 358p.
This accessible and expansive, yet remarkably concise textbook is designed to help readers with their research project. As well as guiding them through the key methods of collecting and analysing qualitative data, this book provides invaluable information on writing up their research and how to get published. Now in its third edition, Qualitative Research in Business and Management has been fully updated to include a range of recent examples of aspects of qualitative research in action, and a new look at the methods and ethics of using social media data.
9781473912335
Management Research
Qualitative Research
Business Research
Market Research
650.072 / M996Q
Qualitative Research in Business and Management by Michael D Myers - New Delhi: Sage Publication, 2020 - xxi PB xxi, 358p.
This accessible and expansive, yet remarkably concise textbook is designed to help readers with their research project. As well as guiding them through the key methods of collecting and analysing qualitative data, this book provides invaluable information on writing up their research and how to get published. Now in its third edition, Qualitative Research in Business and Management has been fully updated to include a range of recent examples of aspects of qualitative research in action, and a new look at the methods and ethics of using social media data.
9781473912335
Management Research
Qualitative Research
Business Research
Market Research
650.072 / M996Q