Change by Design : How Design Thinking Transforms Organizations and Inspires Innovation
Brown, Tim
Change by Design : How Design Thinking Transforms Organizations and Inspires Innovation by Tim Brown - New York: Harper Business, 2009 - viii, 294p. PB
In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
9780062967091
Design Thinking
Technology
Creative Thinking
658.406 3 / B877C
Change by Design : How Design Thinking Transforms Organizations and Inspires Innovation by Tim Brown - New York: Harper Business, 2009 - viii, 294p. PB
In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
9780062967091
Design Thinking
Technology
Creative Thinking
658.406 3 / B877C