Consuming images : film art and the American television commercial /
Rhodes, Gary Don, 1972-
Consuming images : film art and the American television commercial / Gary D. Rhodes and Robert Singer. - Edinburgh : Edinburgh University Press, 2020. - 1 online resource : illustrations (black and white, and colour).
Analysing key commercials over the decades that feature new technologies and film aesthetics that were subsequently adopted by feature filmmakers, the text establishes the television commercial as a vital form of film art.
9781474481083 (ebook) : No price
Television commercials--United States.
Television commercials--Production and direction--United States.
659.1430973
Consuming images : film art and the American television commercial / Gary D. Rhodes and Robert Singer. - Edinburgh : Edinburgh University Press, 2020. - 1 online resource : illustrations (black and white, and colour).
Analysing key commercials over the decades that feature new technologies and film aesthetics that were subsequently adopted by feature filmmakers, the text establishes the television commercial as a vital form of film art.
9781474481083 (ebook) : No price
Television commercials--United States.
Television commercials--Production and direction--United States.
659.1430973